So the opening shot is a man sitting in his car; it’s dark outside. The glass on the windows are kind of fogged up and the overall atmosphere is one of heat and wetness and dirt. His eyes betray his debauchery; he’s had a lot of alcohol tonight. He’s looking into the rear view mirror and we can see behind his shoulder; there’s flashing police lights. However, he seems to be looking more at himself than at the flashing lights.
Next shot is uniformed legs in boots walking surely and fully of confidence. The legs are in no hurry, but they carry an air of speed and certainty. These legs belong to a man whose face we never see. A man who knows his job. A man who knows that his job saves lives. A man who knows exactly what he’s going to find when he gets to his destination. The camera pans upward as we get to a car. All we see of the man is his back. This is a police officer and he’s about to knock on a car door to deliver a DUI.
We’re back in the first car and the police man is knocking on the window. The first man rolls down the window with dread and inevitability written on his face. A shadowed face moves toward the open window. “Had a few drinks tonight?” It comes across more as a demand; a demand for a confession of wrongdoing.
The man looks over to the passenger side seat of the car to a as of yet unseen occupant. An accusatory look, but also a pleading one.
The camera cuts to the passenger. The Samuel Adams guy sits in the passenger side seat. You know the one from those commercials. Wearing old-timey clothes and accompanied by a stein full of beer. “Always a good decision.” Yeah, that guy. He’s sitting silently in the passenger side seat of this guy’s car. Holding a stein full of beer. He’s not saying anything, but he has a goofy smile that takes up most of his face.
The camera cuts to a blank screen. A voiceover begins, “Drinking and driving is never a good decision. Please drink responsibly.”
The camera cuts back to Samuel Adams being handcuffed, the stein with contents spilled is tipped onto the ground.